I haven’t been involved in the online business for a long time but I feel that of all industries, this one allows any player to get in it fast and as an entrepreneur, I really like that.
At Sparko, we use Freshbooks to manage our accounts. I don’t see when this software will become obsolete for us. I was in the lumber trading business before and we used a proprietary and customized system. Operating from a remote desktop was a revolution for the company for which I was working. Freshbooks is simply genius. It allows to reduce our backoffice to managing exceptions. It eliminates repetitive tasks and sends emails to customers automatically.
The beauty behind Freshbooks is the fee structure. As a small business, I can’t afford a customized system. Freshbooks is a monthly cost. It allows for my accounting to reflect reality. Every month, when I use a given service, I pay for it. Period. Not large risky investment in a technology tool developed by a shaddy firm that will probably never live for the next 3 years.
My next step is the one I should have done first: look into Salesforce.com and implement it before my customer becomes too large and unmanageable.